Meet Robin, the Graphic Designer whose designs inspire children to excel!

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Meet Robin, Graphic Designer for Brainwaves Rewards Ltd. Robin has been working with Brainwaves close to 15 years and is the creative behind the beautiful rewards thousands of children all over the UK receive every year. He also creates web designs and illustrations for various projects across the family-run rewards company.
Robin loves designing all things rewards for children. We asked him to tell us a bit more about his experience as a graphic designer in a business like Brainwaves.

“Before joining Brainwaves, I worked as a graphic designer for an advertising agency. On joining the rewards company, I was not quite sure how I would use the skills I had gained for a very different type of customer, i.e. children. But now, I really love it. There is never a dull moment and I truly enjoy the varied products I get to work on.”
How do you structure your day?

The day always starts with a few emails to follow up. I try to plan my work for the day, although something urgent can arrive on my desk at any moment. When designing new projects, I like bouncing ideas of others and will pull in a colleague or two to get their input. A fresh pair of eyes can always add something to a developing design.
What inspires you in your designs?

“I never know what the day will bring. As with anything, it can sometimes be a challenge to keep the ideas fresh. Sometimes, a design can come to mind instantly. Sometimes, it takes a little inspiration. Having young children, myself, has really helped. It’s given me a great understanding of what grabs a child's attention. My 5-year old daughter has plenty of books to draw inspiration from.
Which of the designs you have created for Brainwaves are your favourites? 

I have done quite a few. My Growth Mindset characters were fun to work on. I really enjoyed developing these and I really like the idea that children can be inspired to try their hardest and to keep inching forward. I like being part of the process of encouraging children to try just a little more. 
How many rewards do you design in a week?

It can vary quite a bit! If I have to illustrate new characters, this can take more time than a reward which is purely graphical.
How many rewards do you design in a week?

It can vary quite a bit! If I have to illustrate new characters, this can take more time than a reward which is purely graphical.
If other designers were interested in doing something similar to your job, what would you say to them? 

Go for it! I used to doodle a lot of cartoon characters in my school books at school. It didn’t earn me any rewards at the time, but I think it has set me up well.

Keep drawing, keep creating new things and keep your customer at the forefront of your mind. Good design can make all the difference. Designing for children is not only fun, it can also literally make a difference to their day. It is quite different to creating advertising for one of the other products. When I see images of children smiling whilst holding one of the rewards I created, it really is special!